Saturday Seminar 5/4/19

The Off Broadway Alliance presents

Puttin’ on the Hits: Selling Your Off Broadway Show

A Panel Discussion Seminar

Saturday, May 4th, 2019 at 11am

at The Theater Center, 210 West 50th Street

Admission is $5

Pre-Registration is Mandatory

Complimentary bagels and coffee for all registered attendees


The Off Broadway Alliance, the organization of Off Broadway producers, theaters, general managers, press agents, and marketing firms, will hold the next event in its Seminars series focused on the Off Broadway Producing Process on Saturday, May 4th, 2018.

The seminar, titled “Puttin’ on the Hits: Selling Your Off Broadway Show” will feature top theatre professionals discussing how to devise strategic marketing campaigns for commercial Off Broadway productions through effective use of grassroots marketing, press opportunities, paid advertising and social media. Our panelists will include Elizabeth Findlay, Vice President of Media and Client Services at AKA NYC; Hugh Hysell, head of the full-service theatrical marketing firm Hysell Marketing; and Ron Lasko, founder of Spin Cycle, an innovative cultural communications company. Producer Robert Driemeyer (La Cage aux Folles, Tennessee Williams’ The Two-Character Play) will moderate.

“Puttin’ on the Hits” will be held on the 3rd floor of The Theater Center (210 West 50th Street). Check-in will begin 10:30am for networking and complimentary coffee and bagels. The panel discussion will take place from 11am to 12:30pm with additional time allotted afterward for conversation with fellow attendees.

Admission for the seminar is $5 (to partially cover the costs of presenting the seminar), and pre-registration is a must. Attendees are encouraged to pre-submit questions for the panelists when they submit their reservations. Questions will be asked live at the seminar. Reserve now at:

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