About Social Media
When it’s used well, social media can be a cheap and effective way to promote your show. A well-curated Facebook or Twitter feed can help get the word out and keep your audience updated on dates, promotions, ticket discounts, etc., and platforms like Instagram and Snapchat can be a fun and creative way to provide a behind-the-scenes look at your production. You can hire an independent social media consultant, but your advertising and marketing team will also be able to help you build your show’s online presence – click here for a list of experienced advertising and marketing consultants.
Here are a few sites to keep in mind as you build a social media strategy for your show: